Dubai DIFC skyline at dusk
Dubai · DIFC · 2013—2025

NemanjaStojanović

Director — Commercial Leasing & Asset Management

Thirteen years in the UAE. I took a Grade-A DIFC tower from 5.8% occupancy to 100% — turning a −16M AED loss into +180M AED of net profit — and signed the regional homes of Amazon, Facebook and Marriott along the way.

Dubai Holding · 8 years Member of RICS MSc Economics
Nemanja Stojanović
Nemanja Stojanović · Director, Commercial Leasing
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m² under management
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Total contract value
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Tenants signed & managed
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Years in the UAE
01 — Profile

A leasing operator
who moves the P&L.

/ about

Commercial leasing director with 13 years in the UAE — eight inside Dubai Holding (USD 136B AUM), rising from manager to director, plus tenure in the Office of H.H. Sheikh Hamdan bin Zayed Al Nahyan.

I own the numbers behind Grade-A assets: budget, business plan, rent roll and NOI. At Central Park Towers in DIFC I held full P&L for 120,000 m² of prime office and retail, a 320-tenant base, and a 12-person team across leasing, marketing, tenant relations and property management.

My edge is repositioning product that others can't move — converting shell space to fitted and flexible offices, office to retail, and "never-leased" areas into revenue — then signing the blue-chip tenants that anchor a building's reputation.

MSc Economics Member of RICS 4.9 / 5 top appraisal EN · SR Open to relocation
02 — Track Record

From 5.8% to 100%
occupancy.

/ the DIFC turnaround

Central Park Towers sat at 5.8% occupancy for two years — a full team and every major broker had tried. On takeover in 2017 I rebuilt the leasing strategy from the ground up and leased 900,000 sq ft over five years, including 600,000 sq ft in the first three.

Net result at takeover
−16M AED
Delivered
+180M
AED net profit
A complete P&L reversal on a single Grade-A asset in Dubai's financial centre.
Occupancy · Central Park Towers DIFC100%
412,000 sq ft
Largest Dubai leasing deals of 2018/19 — Amazon, Facebook, Federal Tax Authority, Marriott.
1st ever
Brought Federal Government into the DIFC Free Zone for the first time.
103–105%
Occupancy achieved by leasing rooftop, common areas & parking — "never-leased" space.
AED 60 → 350
Per sq ft: converted odd shell space to furnished offices, leased within a year.
03 — Experience

Two flagship
holdings, one arc.

/ career
2020—2025
Director — Commercial Leasing & Asset Management
Central Park Towers DIFC · JV Dubai Holding & Deyaar Developments
  • Turned a −16M AED asset into +180M AED net profit; occupancy 5.8% → 100%.
  • Full P&L for 120,000 m² in DIFC — budget, business plan, rent roll, NOI — and a 12-person team.
  • Built and retained a 320-tenant base including Marriott, Bank of Singapore, State Street, MetLife and the Ministry of Economy.
2018—2020
Head of Commercial Leasing — Senior Manager
Dubai Asset Management (Dubai Holding)
  • Signed the largest commercial leasing deals in Dubai 2018/19 — 412,000+ sq ft.
  • Closed regional HQ deals for Amazon and Facebook; set rates, incentives and broker strategy.
  • Filled the Injaz Building in TECOM to 105%.
2016—2018
Head of Commercial Asset Management & Leasing
Dubai Properties (Dubai Holding)
  • Managed office & retail performance across the portfolio; highest appraisal in Dubai Properties 2018 (4.9/5).
  • Converted office space to retail and doubled the revenue on it.
2013—2016
Head of Tenant Relations — Property Management
Al Ain Properties — Office of H.H. Sheikh Hamdan bin Zayed Al Nahyan
  • Led tenant relations and facilities for Al Ain Tower and Mangrove Village — collections, renewals, occupancy, service.
  • Introduced 20+ improvements enabling rate increases; Employee of the Year 2014.
2005—2012
Earlier career — Hospitality across four countries
USA · Malta · Qatar · Serbia
04 — Portfolio 2019—2024

The buildings
I ran.

/ portfolio
Flagship · Mixed-useCentral Park Towers DIFC
Central Park Towers
DIFC · Dubai
Office + retail + residential leasing. Full P&L; 5.8% → 100% occupancy.
1.2M sq ft
Office + RetailDubai Internet City building
Dubai Internet City
TECOM · Dubai
Commercial office & retail leasing across the campus.
300,000 sq ft
Office + RetailDubai Internet City building
Dubai Internet City
TECOM · Dubai
Retail-led repositioning; new revenue from converted space.
250,000 sq ft

Also: Dubai Media City (TECOM) · JBR Retail · Al Ain Tower, Abu Dhabi · Mangrove Village, Abu Dhabi.

Grade-A office interior, DIFC
05 — Signature Deals

How the big
ones got signed.

/ deals
01Amazon

Reading the market before the brief arrived

55,000 → 100,000 sq ft · 5-year lease · above-market rent

After Amazon's USD 800M acquisition of Souq.com, I read the expansion coming and moved early — identifying the agents who'd represent them and confirming JLL as the intermediary.

To win against newer stock, I offered JLL a 10% commission — double the standard — to bring Amazon to our 8-year-old building and close. JLL shortlisted us; the result was a five-year lease at above-market rent that later expanded from 55,000 to 100,000 sq ft.

02Facebook

Turning a product mismatch into the win

30,000 sq ft shell & core · self-funded fit-out

Facebook wanted shell & core; we only had furnished offices. Instead of losing the deal, I offered to fund the full conversion ourselves — then amortised the demolition cost into the five-year term with a 50% markup, plus complimentary utilities.

The economics worked for both sides, and Facebook signed. Same building, two of the world's biggest tech names — won on structuring, not just price.

06 — Deals Closed

Who I put
in the building.

/ tenants

Signed and managed regional headquarters and flagship leases for global blue-chip brands — read as the stacking plans of the two campuses I leased.

Central Park Towers

DIFC · Dubai Holding & Deyaar JV
HQMarriott — Regional HQSigned
L14RevolutSigned
L13State StreetSigned
L12Bank of SingaporeSigned
L11MetLifeSigned
L10Ministry of EconomySigned
L09Federal Tax AuthoritySigned
L08ADIBSigned
L07MerckSigned
L06tabbySigned
GSpinneys · PradaRetail
RVersace · Audemars PiguetEvents

Dubai Media City & Internet City

TECOM · Dubai Holding
HQFacebook — Regional HQSigned
HQAmazon — Regional HQSigned
L06Publicis GroupeSigned
L05PetroChinaSigned
L04Virgin RadioSigned
L03MicrosoftTenant
L02GoogleTenant
GStarbucksRetail
"Signed" = lease closed by me · "Tenant" = in-building under my management · "Events" = event bookings.
07 — Contact

Let's talk about
your next asset.

Available for director and head-of-leasing mandates across the GCC, Europe and beyond. Relocation-ready.

Download CV (PDF)